As one of Iran’s largest and most strategically important refining companies, Bandar Abbas Oil Refining Company (BAORCO) aimed to strengthen its position in both national and regional markets. This goal initiated a comprehensive branding journey in collaboration with BOOM Marcom.

 

After an in-depth review of upstream strategic documents and a series of interviews with key stakeholders, we developed a clear brand strategy and a well-defined conceptual identity. This foundation guided the creation of a cohesive visual and organizational identity system.

 

The visual direction was inspired by the refinery’s core infrastructure, particularly its pipeline network. We translated this technical foundation into a simple, recognizable, and meaningful design language.

 

Through multiple rounds of refinement and close collaboration with the client, the final identity system was completed. The visuals shown here are selected highlights from the full brand book created for BAORCO.