About Us
In English, “Boom” signifies prosperity and growth, an aspirational state in the language of business and marketing, where every brand hopes its product or service will arrive: a moment of scale, relevance, and widespread presence.
This is our reason for being.
We exist to help brands reach that moment, and we take pride in shaping the value that gets them there.
In everything we do, there are always three winners, The Audience, The Brand, The Agency.
Our Approach
Our manifesto is inspired by the Eastern concept of the Tree of Life. If we imagine a brand as a living tree, its journey begins at the roots, the source of insight, research, and deep analysis. Everything that emerges from this foundation strengthens the core.
The trunk represents strategy, problem solving, and the discipline of brandbuilding itself.
The branches and leaves are where the brand comes to life, through communication, innovation, and creative expression.
Working within this living system, alongside leading brands in Iran and through our experience with global megabrands, we have built the capability to combine local understanding with international perspective, helping both established companies and emerging businesses create and sustain the brands they envision.
BOOM’s Business Model
Our value proposition is “getting the job done”: we take care of everything, so you can focus on what matters most. Much like Rolls-Royce Holdings supports airlines by managing the entire lifecycle of their jet engines, allowing them to simply focus on flying, we operate with the same philosophy.
We are not a conventional agency.
The world, society, and media behavior are constantly evolving, and so are we. BOOM is designed as a decentralized creative and consultancy network, built to respond agile, precision, and relevance.
At our core is a senior team spanning management, strategy, finance, creativity, and account management. Beyond that, we collaborate with a curated network of specialized talents across Iran and internationally, assembling the right team for each project, and delivering solutions efficiently and at the highest level.
Social Responsibility
Our social responsibility efforts are focused on two areas: our industry, and health.
In the field of health, we proudly support Samar Charity, an organization dedicated to adult cancer patients. We invite you to join us in supporting their mission. Behnam charity is the other entity that we support in the field of campaign and design.
Our identity is not just what we create,
it is how we think.
We began with a small team of five.
Today, we are surrounded by a much larger circle, people who have been with us over the years and continue to shape what BOOM is today. Across different roles and responsibilities, they share a common foundation: commitment, friendship, respect, creativity, and professionalism. We take pride in every individual who has been part of this journey. Together, we have written, and continue to write, the stories of brands.
Because we believe, at the core of everything,
it is people who create brands, and the stories behind them.
CEO, Co-Founder
Babak Madandar
Account Manager, co-Founder
Siavash Madandar
Financial Manager
Mahsa Azam
Financial Manager
Hamid Abdi
Acadamy Manager
Homa Sasani
Business Coordinator
Mehrsa Mastoori
Accomplishments
Over the years, alongside our work in advertising and design, we have made a conscious effort to maintain an active presence within the design and marketing community, contributing in meaningful ways through speaking engagements, jury participation, teaching, and involvement in festivals and competitions.
Despite the political constraints that have led many major international festivals to exclude Iran, we have continued to engage, contribute, and make our mark.
Below is a selection of our achievements in recent years:
Mad Stars Final jury,2026, Busan, South Korea
New York Festival Final jury,2020 to 2022, New york, USA
2nd Prize of 3rd IranAds Awards in OOH category, 2019, Tehran, Iran
Shortlisted in OOH heathcare category, New York Festival, 2019, New York, USA
Built over 27 years
Here is the experience of BOOM’s management which is 27 years journey in the industry:
BOOM Marcom
BOOM is not simply an agency. It is the result of years of experience, international exposure, and a belief that creativity, when guided by strategy, can create meaningful impact.