KMC is one of Iran’s leading private automotive players, with manufacturing partnerships spanning global brands, from Korean leaders like Hyundai Motor Company to Chinese manufacturers such as JAC Motors. Rooted in the desert city of Kerman, the brand draws from an environment defined by heat, resilience, and raw intensity, qualities that have long influenced the bold and rugged character of its vehicles.

The KMC brand book was developed with a strong emphasis on visual identity and practical brand applications. From employee uniforms to photography frameworks and execution guidelines, the system was designed to ensure consistency, clarity, and a distinct visual presence across all touchpoints.

Since its implementation, the identity has been adopted with precision and continuity, serving as a reliable foundation for the brand’s communication and expression over the years.