Ofogh Darou set out to introduce Hairtamin, a globally recognized hair vitamin brand, to the Iranian market with maximum impact.

BOOM Marcom designed and executed a grand launch event, hosted at a luxury garden venue on the outskirts of Tehran. The event brought together a high-profile guest list of celebrities and influencers, creating a moment that quickly captured widespread attention.

The launch generated significant buzz, with strong social media coverage and extensive post-event conversations. While the event sparked notable discussion, the overall response remained highly positive, successfully elevating brand awareness and driving increased demand in the market.