Persia Sign, a sub‑brand of Persia Khodro (the former official representative of BMW in Iran), offers a range of premium automotive products, including automotive parts, oils, and octane boosters for BMW, MINI, and other luxury vehicles in the market.

 

BOOM Marcom designed and executed the brand’s official launch event, bringing together key figures and decision makers from Iran’s automotive parts industry.

 

The experience was built as an immersive showcase, featuring large scale video mapping projected onto the company’s headquarters, alongside curated hospitality, live music, keynote presentations, and an exhibition of classic automobiles.

 

The event positioned Persia Sign as a serious and premium player from day one, anchored in heritage, performance, and credibility.