Wallex leveraged Yalda Night, one of the most meaningful cultural occasions in Iran, as an opportunity to bring its people together and reinforce a sense of unity and shared purpose.

BOOM Marcom led the creative direction, developing the key visuals, campaign line, and overall narrative for the event. This extended into a fully integrated experience, including venue branding across all interior spaces, production and execution of printed materials, and the design of custom gifts.

The event was further elevated through video mapping, interactive activities, and thoughtfully designed engagement moments, transforming a traditional celebration into an immersive internal brand experience.

The result was a cohesive and memorable gathering that strengthened internal connection while expressing the brand’s culture in a tangible and meaningful way.