Arian Tire, part of the Arian Group, represents a portfolio of international tire brands in Iran’s automotive market.

For the Tehran Logistics Exhibition, BOOM Marcom designed a distinctive booth inspired by the form of a tire transformed into an immersive tunnel-like structure that invited visitors into the brand’s world. The design transformed product essence into spatial experience, creating both visual impact and functional flow.

A key highlight of the presence was the emphasis on Goodyear, positioned as the only non-Chinese brand in the lineup, and therefore a strong point of differentiation and appeal for the audience.

The result was a high performing exhibition presence that not only captured attention but also exceeded all predefined sales KPIs, demonstrating the direct impact of strategic design on business outcomes.