For home appliance brands, exhibition presence is a critical platform for visibility and influence. Depoint, a refrigerator manufacturer with a strong technical and scientific positioning, aimed to create more than just a display; it intended to establish a space for substantive industry engagement.

BOOM Marcom designed the booth as a dynamic hub for interaction, bringing together academics, industry experts, and leading retailers over the course of the exhibition. The objective was to reflect the brand’s expertise while facilitating exchange and connection.

The spatial concept was inspired by the essence of ice and cold, transformed into an open, inviting environment that balanced visual distinctiveness with functional flow.

The result was a highly engaging space that consistently drew attention, becoming one of the most visited areas of the exhibition and often filled beyond capacity throughout the event.