As one of Iran’s largest and most advanced financial institutions, Mellat Bank launched an integrated outdoor and digital campaign to introduce its newly designed debit cards.

The campaign needed to present a wide range of card designs, crafted for different tastes and age groups while maintaining a clear and unified message across both outdoor media and digital platforms. Since the cards themselves featured a strong variety of designs developed by BOOM Marcom, we chose to place the product at the center of the visual narrative. Each billboard highlighted one card as the main visual focus, while other designs from the same series appeared subtly below it, allowing the campaign to communicate variety without overwhelming the composition.

The campaign line carried a deliberate double meaning:

“Card to Card, More Beautiful ”

It referred both to the everyday act of transferring money from one card to another and to the visual progression of the card designs, each one more appealing than the last.

The campaign led to a noticeable increase in online searches from users exploring the card designs, along with higher registrations for new debit cards.