Harley’s is one of the most distinctive and high‑quality sauce brands in Iran, built on an Outlaw archetype and presented through an international visual identity. As Harley’s dedicated agency, BOOM Marcom manages the brand’s Instagram presence, covering content creation, influencer marketing, and the development of various digital campaigns.

Over the span of one year, this ongoing effort delivered remarkable results. The page achieved a fivefold increase in followers, along with multi‑million impressions and profile visits. Beyond performance metrics, the work strengthened brand awareness and helped shape a clear and compelling brand image, all validated through marketing research.