Winston engaged BOOM Marcom to create a set of point‑of‑sale elements for modern trade environments, requiring a fully integrated design system aligned with the brand’s identity.

The centerpiece was a large‑scale cigarette display unit, designed to balance storage capacity with strong product visibility, integrated lighting, and ease of use. It needed to function as both a practical retail solution and a distinctive brand statement within the store environment.

BOOM Marcom developed an integrated collection of elements, from large and small display stands to neon signage, ashtrays, and branded glassware, maintaining a clear and unified brand presence throughout.

Together, these elements created a retail presence that was both practical and unmistakably on‑brand.