Sham Sham partnered with Fajr Sepasi Shiraz as the club’s official sponsor for the 2025–2026 season, marking the brand’s entry into the world of professional football.

To introduce the partnership, BOOM Marcom created a launch film unveiling the team’s new kit. The film captures the energy of football culture and the emotional bond between the club, its fans, and the brand.

More than just a uniform, the new kit is presented as a symbol of pride, identity, and shared passion. Through a cinematic narrative, the film frames the collaboration as a natural extension of Sham Sham’s spirit, bringing people together around moments of collective excitement.

The result is a striking reveal that celebrates the partnership while placing the brand at the heart of the game’s atmosphere.