Caspian is one of Iran’s leading beauty and personal care brands, with its hair spray holding over 70% market share, making it one of the most recognized names in the category. The hair color line represents a newer addition to the brand’s portfolio, formulated with Italian expertise and positioned as a more elevated offering.

BOOM Marcom led the ongoing content development for Caspian’s Instagram presence, shaping a consistent and engaging digital narrative. Our role extended beyond routine content creation to include the design of mini-campaigns, influencer marketing strategies, and the production of online video content.

Through a combination of strategic storytelling and creative execution, we helped strengthen the brand’s presence in the digital space while supporting the introduction and growth of its new product line.