Altunsa stands among the top-selling coffee brands in Iran, with a strong presence in the instant coffee category.

The brief called for a redesign of the instant coffee and instant gold variants, balancing the need for a refreshed, contemporary look while remaining consistent with the brand’s existing product family.

BOOM Marcom approached the design with careful attention to brand consistency, ensuring alignment with established visual cues while enhancing clarity, shelf impact, and product distinction.

The final packaging was successfully approved, delivering a unified and updated expression that strengthens the brand’s presence across its portfolio.