Choopan is one of Iran’s leading dairy brands, widely recognized for its quality and reliability. Following the evolution of its brand identity, packaging, one of the most critical consumer touchpoints, became the next strategic focus.

 

BOOM Marcom developed a design approach rooted in simplicity and authenticity. A hand-drawn visual style was chosen to subtly reflect the pastoral life of the shepherd, bringing the brand closer to its natural origins through a minimal, human touch. The use of a monochromatic illustration system allowed for a flexible color pallet across SKUs, creating clear differentiation while maintaining a unified visual language. When placed together, the packaging forms a vibrant and engaging shelf presence.

 

To further enhance clarity, products were divided into two main categories: low-fat and full-fat. Low-fat variants were designed with a clean white base, while full-fat products adopted the dominant color of their respective category, making the range simple and effortless to shop. The result is a packaging system that balances storytelling, functionality, and strong visual impact, elevating the brand across its entire product range.