The redesign of Choopan’s packaging required a careful balance, distinctive in form, practical in use, and efficient in production. Following the development of the brand’s renewed identity, a decision was made to introduce some selected products in new packaging formats.

BOOM Marcom designed a new yogurt container aligned with the brand’s updated visual language, while respecting Choopan’s long-standing reputation for quality and trust. The design combined clarity, functionality, and shelf impact, ensuring both usability and strong brand recognition.

The new packaging was developed for stirred yogurt and future product lines, defining a clear visual direction for the brand.